Google AdWords explained in more detail
With the help of Google AdWords you can create ads that appear in the Google Search results. The best thing about these ads is, that they can appear before the organic search result. If we have a person interested in a product, service or solving a problem, they can see your ad before any other search result. For this to work you book specific keywords, which trigger the ads once someone’s search includes at least one of these keywords. How well your ad places in the results depends not only on your budget or how much you are willing to pay per click. The quality of the landing page is also important. That is why it is necessary to optimize your website as well. Google combines the quality of the landing page and the ad copy into the so called Quality Score.
The higher the Quality Score of your ads, the less cost you have per click. For you this means, that a well organized and written website cuts costs and makes your ads place better. The conversion rate also helps with your ad placement. The more leads you generate or sell, the higher Google will rank your ads.
Google is always interested in the best user experience. For them this means they want every search to lead to the best results. That is why ranking factors like conversion rate, session duration, website speed and mobile optimization influence the performance of Google AdWords ads.